OUR STORY - COMPANY OVERVIEW
We are a complete bathroom solution experts.
SQ22 is one of the fastest growing brand and aspires to continue offering the best in class range of products and create value for all its stakeholders. We’re proud to be one of the fastest-growing brands in the plumbing industry, recognized for its commitment to quality, innovation and customer satisfaction. Since our inception, our goal has been clear: to offer a comprehensive range of best-in-class products that combine durability, performance, & style, while creating value for all stakeholders-customers, partners, and communities.
We understand that plumbing is more than a necessity; it is an essential part of creating comfortable and stylish living spaces. that is why every SQ22 product is crafted with precision, advanced technology, and superior materials to ensure Long- lasting performance in all water conditions. Our focus on HPEP taps, bathroom accessories, and water-saving solutions reflects our dedication to functional excellence, modern aesthetics, and sustainability.
Our Philosophy
At SQ22, we go beyond manufacturing product. We aim to enhance Lifestyles through smart plumbing solutions that are easy to install, efficient to use, and designed to complement contemporary interiors. Our strong emphasis on innovation and research allows us to stay ahead of market trends, ensuring that our products meet the evolving needs of modern homes and businesses.
Commitment To Quality & Sustainability
Quality is at the heart of everything we do. Every product undergoes rigorous testing and quality checks before reaching customers. Our eco-friendly designs and water-saving technologies reflect our commitment to sustainability, helping households conserve water without compromising on performance.
Creating Value for Stakeholders
We believe in building trust and Long-term relationships. For customers, this means unmatches product performance and exceptional service. For partners and distributors, it means strong business support and consistent growth opportunities. For communities, it means being a responsible brand that contributes to sustainable practices and environmental care.
SQ22- Where Quality Flows, And Trust Grows!
OUR CORE VALUES
VISION
“To become India’s most trusted water solutions brand, delivering innovative and efficient PTMT/HPEP Taps to every household across the nation while expanding our global footprint.
MISSION
Our Mission is to redefine the way people think about water conservation by offering efficient, premium-designed, and durable faucet solutions-all at a fair price. We proudly donate at least 1% of our sales to environmental initiatives supporting tree plantation and water conservation activities. Smart Manufacturing at Lightning Speed Automated Precision : Our state-of-the-art robotic assembly lines produce 5,000 PTMT/HPEP taps per hour with zero defects. AI-Driven Quality Control : Computer vision and IoT sensors ensure every tap meets BIS & ISO standards before packaging. Sustainable Production : Energy-efficient machinery reduces carbon footprint while maintaining high output. Empowering Employment & Livelihoods Skill India Initiative : We train and employ 500+ workers annually in advanced manufacturing techniques.
Women In Manufacturing : 80% of our workforce is women, promoting gender equality in the industry. Plumber Empowerment Program : We certify and support 10,000+ plumbers nationwide with tools, training, and business opportunities. Building India’s Largest Distribution Network Dealer & Retailer Growth : We partner with 5,000+ distributors across Tier 1, 2, and 3 cities. Rural Reach Program : Affordable taps for villages via Gramin SQ22 Kendra (local dealerships)
E-Commerce Dominance : Available on Amazon, Flipkart, and pureflowindia.com For Pan-India delivery. Plumber Community Upliftment SQ22 Plumber Network : Free training, branded toolkits, and loyalty rewards for plumbers.
Digital Connect App : Helps plumbers find jobs, order spare parts, and get technical support. “Har Ghar SQ22” Initiative : Plumbers earn incentives for installing taps in rural households. Global Dreams, Indian Roots Export Ready : Preparing to supply Middle East, Africa & South East Asia By 2026. Make in India Pride : 100% manufactured in India, supporting local suppliers and MSMEs. Our Core Values Quality : Pure Excellence. No Compromise. Speed : Fast Flow, Faster Service. Trust : Every Tap Carries Our Promise. Growth : For Employees, Partners, And Customers. Sustainability : Save Water, Save The Future.
OUR VALUES PROGRESSIVE : “We are committed to innovation and continuous improvement.” UNITY : “We care about well-being and success of Employee’s, customers & shareholders.”
RESPECT : “We treat everyone with dignity, value their contributions and help one another succeed”
EXCELLENCE : “Delivering what we promise and exceed Expectations.” FLEXIBLE : “We have ability and willingness to change when circumstances change.”
LOYALTY : “We stay true to the company & to each other in good & bad times.” OWNERSHIP : “We all act like owners, treating company’s assets as our own and behaving with the company’s long-term success in mind.”
WINNING : “Create solutions where the company wins, customer wins, community wins.
QUALITY ASSURANCE
At SQ22, we believe that “Every Drop Matters.” Our products are thoughtfully engineered with water conservation at the heart of their design, showcasing our unwavering commitment to environmental responsibility. “SQ22 Loves the Planet – Put a Stop to the Drop” promotes smart, water-saving fittings that combine performance with sustainability — because every drop counts.
Here's what our satisfied clients are saying
